As Emporium Media launches into a new year creating content, what do we think the next 12 months will have in store for our agency?

So here we are, back at work. Refreshed, raring to go. Pretending not to be quietly pleased to have escaped the kids.

What, then, will 2016 bring for Emporium Media: The Content Store and the wider business community in Perth?

Well, only a fool makes predictions, so don’t hold this against us in 12 months… but we think some exciting things are on the way.

Obviously we will continue to produce Perth’s best content for social, websites and printed media. However, we think that a move away from content marketing as we currently understand it is coming – and we’re preparing for that, to ensure we remain on the industry’s cutting-edge.

Already, a lot of forward-thinking companies are dropping the word ‘digital’ from their department titles, preferring to fold them into wider departments under the banner ‘interactive’. In fairness, this makes a lot of sense as it’s a truism that interactivity is the goal of all brand content. Digital is no longer a specific silo, it’s part of every aspect of day-to-day life for both clients and customers.

That’s a consideration that really needs to be taken on board. Every content solution from Emporium Media in 2016 will come from a perspective of how people genuinely interact across your entire brand.

Everyone wants a little digital love

Dare you drop ‘digital’ in your content marketing?

However, the other great thing about dropping the word ‘digital’ is that it removes the focus from digital always being the go-to solution. Some agencies continually push the latest content platforms to clients, who are occasionally blinded by the tales of its brilliance while being unsure of that content’s effectiveness.

But to go down the shiny new digital path without considering solutions ranging from print to experiential – in addition to an online campaign – is to do the customer a disservice.

By dropping the word digital we can concentrate on giving you the best creative, not the newest ‘solution’.

So our prediction for 2016 is that we will see a change in emphasis across Perth agencies from the repetition of ‘content is king’ to a lot more focus on ‘design’ and ‘experience’.

Or, hoverboards could finally become a game changer. Who knows? Whatever the year brings, we hope it delivers you and your company success.